Cointreau is the first-of-its-kind augmented reality application for a liqueur brand. It now takes only typical device, an iPhone/ iPad to bring the images to life & find out how to make your favorite Cointreau concoctions in an augmented reality animation.
Why should you have this app?
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
With the application of augmented reality, The Official Cointreau App for mobile phones is an exciting development and has the power to take the mobile user experience to the next level, offering users the value proposition they have long been waiting for on mobile phones:Â helpful, simple, convenient, just-in-time information.
Above all, advanced user experience also brings concoctions recipe at the tap of your fingertips. Whether you’re a normal human being with an alcohol craze or professional mixologists, this augmented reality recipe book is the No.1 cure for you!
What make users love this app?
Cointreau features the characters from the bottle sleeve in 14 webisodes that will be posted regularly on the app. To display augmented reality animation, consumer can tap on the front of the Une Soirée à Paris wrap, pick up a Cointreau bottle, point his smartphone at it and watch the miracles happen. The app will also offer Cointreau cocktail recipes and videos of cocktail mixing as well as a selection of short features drawn from Cointreau’s heritage.