BMW

This app offers exclusive access to BMW Art Spots at the Esplanade Singapore, featuring captivating performances that are brought to life in augmented reality.

Why should you have this application?

This BMW mobile application featured augmented reality, which uses camera function on the phone to instantly “read” mapped images as markers. Consequently, these markers link users to any type of pre-set content, such as videos, audios, websites, information, etc.

Firstly, users are provided with maps & hints to locate the BMW Art Spots within Esplanade. Once the spot is located, users will find themselves enjoying special hidden performance behind the silent scene. With only one portable device in hand, the disciplines of music, visual arts and dance will be absolutely yours to experience.

For each arts spot completed, users are provided with badges and prizes including concert tickets, BMW lifestyle items, shopping & dining vouchers. Users are also encouraged to complete their personal profile which involves signing up with genuine account & information. Those with valid profile are eligible to earn badges & redeem incentives.

For marketers & salesman, having a mobile application with built-in augmented reality function is efficient in systematically converting fans into customers. Creative content is also effectively utilized when it comes to integrate all channels into just one mobile app.

What makes users love this app?

This mobile application allows users to watch hidden performances in augmented reality, unlock badges, win fantastic prizes & win music awards as proof of their achievements. In order to find the hidden performances, users have to locate the art spots, using the hints, map and their phone camera. Each performance completed will bring one badge to user with eligible account. Once user has registered with genuine personal information, they’ll be offered many different incentives & encouraged to use this mobile application more often.